fray

Luxury Shirts Made in Italy

The brand Fray is synonymous with artisanal excellence in luxury shirting, representing the best of Made in Italy. Founded in 1962 in Bologna, Fray has been producing custom-made and ready-to-wear shirts for men seeking the utmost quality, elegance, and attention to detail for over half a century. Each Fray shirt is the result of a tailoring tradition passed down from generation to generation, with a keen eye on innovations in the textile industry.

The History of Fray

Fray was born from the dream of founders Carlo and Luciana Bertelli, who decided to create a high-end shirt maker capable of satisfying the needs of a refined and demanding clientele. From its early years, the brand distinguished itself through the production of handmade shirts using the finest fabrics sourced from around the world, including Egyptian cotton, luxurious linens, and the highest quality silks. Even today, every Fray shirt is made in Italy, meticulously following the most refined tailoring techniques.

Fray has established itself internationally thanks to its ability to blend tradition and innovation. While maintaining a strong focus on artisan quality, the brand has managed to update its style and production techniques to meet the needs of the modern man, who values both style and functionality.

Fray Shirts: Synonymous with Artisanal Quality and Refinement

Each Fray shirt is a sartorial masterpiece, the result of hours of handcrafted work. The details are crafted with utmost precision: from hand-stitched collars to exquisite finishes, everything contributes to creating a product of the highest level. The collections offer a wide range of models, from the more formal shirts for elegant occasions to more casual yet always refined options, ideal for leisure time.

Fray shirts stand out for their perfect fit and the use of exceptionally soft, lightweight, and breathable fabrics. Thanks to the quality of the materials and the care taken in the production processes, the shirts retain their shape and brilliance over time, making them a lasting investment in the male wardrobe.

Why Choose Fray Shirts

Choosing a Fray shirt means wearing a piece of history and Italian tailoring tradition. Ideal for men who love to stand out with class and sophistication, Fray shirts are designed for those who do not compromise on quality. Whether you are looking for a formal shirt for a special event or a more relaxed style for everyday wear, Fray offers you a blend of luxury, comfort, and craftsmanship that few brands can match.