Swiss Innovation for Running and Outdoor
On is a Swiss brand of footwear and technical apparel founded in 2010, renowned for revolutionizing the world of running with its CloudTec® technology. Since its launch, On has redefined the running experience through a combination of innovation, minimalist design, and exceptional comfort. Ideal for athletes, professional runners, and outdoor enthusiasts, On is now a global reference brand for those seeking high performance without sacrificing style.
CloudTec® Technology: Running on Clouds
What sets On apart is its exclusive CloudTec® technology, designed to provide a smooth and lightweight running experience. This innovation is based on a sole made of “clouds” that absorb impact upon landing and return energy during propulsion, ensuring maximum joint protection and a dynamic run. The experience of "running on clouds" is what has captivated runners worldwide, making On one of the most beloved brands in the running landscape.
The Story of On
On was founded by Olivier Bernhard, a former professional triathlete, along with his friends Caspar Coppetti and David Allemann. After years of competition, Olivier wanted to create a shoe that combined comfort and uncompromising performance. The first On shoe, featuring CloudTec® technology, quickly captured the market with its revolutionary idea: to offer cushioning without sacrificing responsiveness. Since its launch, the brand has seen exponential growth, soon becoming synonymous with quality and innovation in the running industry.
Global Growth and Partnership with Roger Federer
On made its mark on the international scene not only through its cutting-edge products but also via high-profile collaborations. In 2019, legendary tennis player Roger Federer became an ambassador and investor for the brand, contributing to the design of The Roger footwear line, a tennis-inspired shoe that combines comfort and style for a casual and versatile look.
Sustainability and Commitment to the Future
In addition to innovation in performance, On is strongly committed to sustainability. The brand launched Cyclon, the first fully recyclable shoe made from sustainable materials, offered through a circular subscription model. With this initiative, On aims to reduce the environmental impact of the sports fashion industry by providing innovative and eco-friendly products.
Collections for Every Need
On's collections go beyond running shoes. The brand offers a comprehensive range of technical apparel for outdoor activities and casual wear, designed to ensure comfort and performance both during physical activity and in everyday life. Thanks to its minimalist approach and the quality of materials, On is perfect for those seeking products that combine functionality and modern design.
