on
The story of On
Three friends, one common goal: to revolutionize the sensation of running.
It all started in the Swiss Alps.
Former athlete Olivier Bernhard wanted to create a running shoe that offered a completely new sensation.
He began experimenting with pieces of garden hose, gluing them to the sole of his prototype.
In 2010, Caspar Coppetti and David Allemann arrived and a new sensation was born: that of running on clouds.
The goal was to create the best-performing shoe ever: cushioned landings, explosive take-offs.
A shoe designed in Switzerland with cutting-edge technology.
In March 2010, a revamped version of the On prototype won the ISPO BrandNew Award.
Today, On is in the hearts (and feet) of more than 7 million athletes in over 50 countries.
