puraai

Puraai: the Italian vegan and sustainable brand that combines style and responsibility.

Puraai is an Italian fashion brand founded in 2020 by two young designers with a clear vision: to create footwear and accessories that are not only beautiful and trendy, but also respectful of the environment and the animal world.

The Puraai story begins during a trip to Japan, where the founders were struck by a symbolic detail on a recyclable bottle. From that inspiration, a project was born that combines authentic design, sustainability, and ethical values , quickly becoming a reference point for those seeking uncompromising modern style.

A vegan and PETA Approved certified brand

Every Puraai product is 100% cruelty-free : no animal-derived materials are used in production. The brand is PETA Approved , a guarantee of transparency and ethics for those who choose a more conscious fashion.

Recycled and low impact materials

Sustainability is at the heart of the brand's philosophy. The soles are made from recycled rubber , the fabrics are sourced organically or from recovery cycles, and every detail is designed to reduce environmental impact. Choosing Puraai means wearing products that respect the planet without sacrificing style.

Design between vintage and contemporary

The Puraai style is inspired by 1970s vintage vibes, reinterpreted with a modern, minimalist twist. The result is a collection of versatile footwear and accessories, perfect for those who love to stand out with an original yet sustainable look.