herno

Born from water for water, Herno was founded on the shores of Lake Maggiore and became, in a very short time, that luxury brand that we all know. From 1947, the year of its birth, to today, the models have changed, but never the values ​​of a Made in Italy brand which, starting from the revisitation of an iconic garment such as the raincoat, today knows how to create collections that also include t -shirts, jackets, cardigans, jackets designed for a dynamic, chic man who is always attentive to fashion, but also to tradition. Giuseppe Marenzi and Alessandra Diana began their study on raincoats in the 1940s. Living in a humid and rainy area, this garment was essential, but was usually limited to a shapeless oilskin to throw on. Starting from the cotton of disused military uniforms and impregnating it with castor oil, the couple obtains a new, waterproof and treatable fabric in order to make articulated models and not just sleeveless capes. With the taste and style that we still find in this brand today, Herno was immediately appreciated as far away as Japan and his research never stops. After raincoats, it's time for jackets and down jackets, up to the creation of a complete wardrobe, which we show you in our store. Each garment combines aesthetic sense, technology and functionality in a winning mix that allows you to wear it in different contexts, ranging from work to aperitifs and dinners. Elegant, sober, determined, Herno models are a passe-partout for your day and reflect a timeless, timeless and always much loved style, even in our store.
Don't miss the brand's new collection with its ongoing models and new proposals for a season... waterproof!

Herno new collection online

The class of Herno can be felt in each of its garments, even in the seemingly simplest t-shirts, like those you find in our store, and which are made with fine materials, such as compact cotton, to always feel fresh and soft on the skin. The beautiful jacket/cardigan has college inspiration and represents a real trend for the season: it is a colourblock fleece bomber jacket, with hood, to be combined with jeans and a t-shirt, for a total casual look. For work, for the evening or simply because you feel like it, here is the single-breasted blazer with patch pockets, perfect for a metropolitan style and which, thanks to its neutral shade, you can combine with your entire wardrobe. For your everyday lifestyle, we recommend the jacket that combines aesthetics and functionality, to also wear for your travels. Soft and enveloping fabric, zip closure and comfortable fit make it suitable for everyday wear, as a pass-partout garment for work and leisure.
Take a look at the items from the new Herno collection and immediately choose the ones that will be the must-haves of your season!

Herno raincoats and jackets

The first Herno raincoat models were revolutionary, precisely because they applied typical characteristics of formal clothing to a garment considered only in its anti-rain function. In our store, you will find the brand's most iconic raincoat models, designed for a sober and elegant style, but which can also be combined with jeans and sneakers.
This is precisely the concept of the raw cotton gabardine car coat , which features timeless lines and which can become an iconic item in your wardrobe, to be worn from season to season. Monogram details on the neck, hidden button closure, welt pockets and slim fit make it an unmissable and essential model in your wardrobe.

How to combine Herno with Edward Trani's brands

Isaia and Santoni are two brands of Italian manufacturing excellence that will pair exquisitely with the new Herno garments that you will purchase on our store.