mauna kea
The Mauna Kea brand was born in 1988 from an Italian surfer: traveling around the world in search of the "Big One" (a well-known wave), he fell in love with the main island of the Hawaiian archipelago, Mauna Kea.
Contemporary lifestyle brand handmade in Italy.
Urban soul, streetwear icon
A symbol of streetwear fashion with urban trends, an icon of contemporary Made in Italy clothing: Mauna Kea boldly interprets underground subcultures. The luxury brand designs and creates high-class garments in Italy. The creative team designs streetwear garments inspired by the meeting between adventure and nature. The garments by Mauna Kea are characterized by bright colors, bold prints and patterns, created through special treatments.
Tie dye, shibori, vaporized prints and ethical bleaching represent the cornerstones of the laboratory's activity. The traits that distinguish each garment signed by Mauna Kea are the unusual, unexpected, non-standard design. The volumes and silhouettes generate contemporary figures, enhancing the most daring looks. The garments are rigorously made in hi-tech materials and high-performance fabrics.
The Mauna Kea Project
The brand's project is based on the search for the big wave: the fantastic Big One that all dreamers and adventurers aspire to. Mauna Kea was founded by an Italian surfer in 1988. Traveling around the world, he fell in love with the island of the same name in the Hawaiian archipelago. Hence the name of the luxury brand, which immediately established itself as a point of reference for lovers of sportswear. Today Mauna Kea is one of the coolest brands in the world.
In the 1990s, it helped launch one of the hottest trends of the time: colorful prints. The Italian company Cool Farm chose to invest in the Mauna Kea project, acquiring 100% of this luxury brand in 2013. Since that year, the brand's strategy has included a re-branding and optimization of work processes. Cool Farm, in collaboration with the most famous Italian factories in the world, enhances the essence of Mauna Kea thanks to unique treatments, artisanal processes and dyes.
